The very best advice when building a website on the Internet is that you should focus on a particular and specific area (A Niche) – all of your content should relate to this niche. 


If you already have a business that you are taking online then your industry is going to be quite clear and you will know all about your niche subject, if you have decided to start from zero then you have the option of choosing a wide range of niche subjects.


This niche or specialisation is what the search engines will look for when listing your website in the search engine results. 


If you are going to start and run a new online business you should pick an area that you are interested in dealing with on a long term basis, if you are picking an area of online business simply because of commercial reasons you made loose interest and give up the project far too early. 


If you are not putting an existing off-line business online and you are struggling to find your particular area of interest try these techniques;


·       What subjects do other people ask your advise on?

·       Look at any books you have purchased

·       What magazines do you find yourself looking at?

·       What TV programs do you enjoy the most?

·       What subjects do you find yourself talking about socially?

·       What subjects do other people come to you for advice?

·       What do you find very easy to do and that comes naturally?


So just look around at your life and activities for clues to what your interests are and website should be about.


Think carefully about those questions and note down any and all ideas that you get in order to find a subject you can consistently work on over the coming months and years without losing interest, with the aim of becoming a recognised expert.


Keep going and never give up – it’s that simple.


9 Action Steps

Here are the key steps of ONLINE! SUCCESS The Fundamentals You can click the links below or download the complete eBook below;


The Foundation – “The sales funnel”

Action Step 1 - Choose a Niche Subject

Action Step 2 - Targeted Traffic

Action Step 3 - Online Capture of Leads

Action Step 4 – Give a Gift

Action Step 5 - Automatic Email Delivery

Action Step 6 - Products

Action Step 7 - Getting paid

Action Step 8 - Your primary activity is Marketing

Action Step 9 - Get a Domain Name & Hosting

Conclusion and Recap


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