KLICK3D FEATURES & CAPABILITIES
More Than a Virtual Walkthrough
Build interactive browser-based 3D experiences around what you need customers, prospects and stakeholders to explore, understand and do.
BUILT AROUND THE OBJECTIVE
What Do You Want People to Experience?
KLICK3D is not a fixed virtual-tour template.
Different projects have different commercial and communication objectives.
A property developer may want prospective buyers to understand an apartment before it is built. A yacht broker may want an international prospect to explore a yacht before travelling. A designer may need stakeholders to understand a proposal. A 3D studio may want to give its customer an easier way to experience an interactive project.
The features used should therefore follow the objective.
The question isn't “How many features can we add?”
It is “What does the customer need to see, understand or do?”
01 — EXPLORE
Give People Freedom to Look Around
Let visitors experience the environment rather than simply watch it.
One of the fundamental differences between interactive 3D and conventional digital media is that the visitor can participate in the experience.
Freedom of Movement
Allow visitors to explore appropriate areas themselves instead of following only a predetermined camera sequence.
Interior & Exterior Spaces
Move between rooms, decks, buildings, landscapes and other connected areas where the project requires it.
Human Scale
Use avatars or human-scale references to help visitors appreciate dimensions, proportions and relationships between spaces.
Guided Navigation
Provide navigation controls, destinations or shortcuts when visitors need help finding important areas.
Large Environments
Projects can extend beyond a single room or object to wider developments, sites and connected environments where appropriate.
Points of Interest
Draw attention to important spaces, products, features or locations without removing the visitor's ability to explore.
02 — UNDERSTAND
Turn Exploration Into Understanding
Walking around an environment is useful, but KLICK3D can do more than provide movement.
The experience can help explain what the visitor is looking at and why it matters.
Information Hotspots
Place useful information close to the object, space or feature being explained.
Specifications
Present relevant dimensions, materials, technical details, product information or other project data.
Labels & Explanations
Identify spaces and features without requiring the visitor to leave the experience to understand them.
Images
Incorporate photography, renders, plans and supporting imagery where they improve understanding.
Video
Combine interactive exploration with appropriate video, presentations or other moving content.
Plans & Spatial Context
Help visitors understand how individual spaces relate to the wider property, yacht, development or environment.
They can work together inside a stronger digital presentation.
03 — INTERACT
Let the Visitor Do Something
Interactive 3D becomes considerably more useful when actions have a purpose.
Depending on the project, functionality can be developed around the decisions, comparisons and information that matter to the visitor.
Interactive Objects
Allow appropriate objects or elements to respond to visitor actions.
Doors & Moving Elements
Demonstrate movement and functionality where it helps explain the real-world experience.
Selections
Let visitors select relevant spaces, products, options or information.
Options & Variations
Where appropriate, show alternative arrangements, finishes, configurations or choices.
Animation
Use animation to explain movement, transformation, operation or other aspects that static presentation cannot easily communicate.
Custom Functionality
Develop project-specific interactions when they support a genuine customer or business objective.
04 — PRESENT & SELL
Turn the Experience Into a Sales Tool
KLICK3D does not need to stop when somebody has finished exploring.
The experience can form part of the wider journey from interest to enquiry and conversation.
Calls to Action
Give interested visitors a clear route towards the next appropriate action.
Enquiry Routes
Connect the experience with contact, enquiry or sales processes.
Sales Information
Present relevant commercial information alongside the visual experience where appropriate.
Product & Project Details
Give prospects access to the information they need while their interest is active.
Remote Presentations
Use KLICK3D as part of conversations with prospects, customers and stakeholders who are not physically present.
Exhibitions & Events
Use the experience before, during and after an event instead of limiting its value to the days when the exhibition is open.
05 — CONNECT
Make KLICK3D Part of the Wider Customer Journey
An interactive 3D experience should not become a digital island.
It can sit within and connect to the other digital systems and content that already support the business.
Existing Websites
Link visitors between the KLICK3D experience and the wider website journey.
Landing Pages
Build focused campaign and product pages around a particular interactive experience.
Enquiry Systems
Direct interested prospects into the appropriate enquiry or human follow-up process.
Sales Workflows
Use KLICK3D as one part of a broader sales process rather than treating 3D as the final destination.
Email & Campaigns
Use a KLICK3D destination to give interested recipients something meaningful to experience after they click.
QR & Direct Links
Connect physical presentations, exhibitions, brochures and other touchpoints with the digital experience.
We identify what needs to connect before deciding how that connection should be implemented.
06 — DELIVER
Make the Experience Easier to Reach
Sophisticated 3D is of limited commercial value if the intended audience cannot conveniently experience it.
Browser Access
Appropriate KLICK3D experiences can be accessed through the browser rather than requiring a conventional desktop application.
Shareable Links
Give customers and prospects a straightforward destination that can be shared through digital communication.
No Login Required
Where the project does not require controlled access, the experience can be designed without adding an unnecessary account barrier.
No VR Required
Specialist VR equipment is not required simply to begin experiencing an appropriate KLICK3D project.
Responsive Presentation
Provide an appropriate route for visitors using different screen sizes and device capabilities.
360° Options
Complement full interactive 3D with lightweight 360° presentation where that provides a more suitable device experience.
DIFFERENT OBJECTIVES
The Same Capability Can Solve Different Problems
The technology underneath KLICK3D can be applied differently depending on the industry and objective.
Real Estate & Off-Plan
Help buyers understand properties, developments and spaces before visiting — or before they physically exist.
Yachting
Give international prospects a way to explore and understand a yacht, new-build or conversion project.
Architecture & Design
Communicate spatial proposals more clearly to customers, stakeholders and decision-makers.
Products & Luxury Assets
Create interactive environments around products and assets that benefit from richer digital presentation.
Exhibitions & Events
Extend presentations beyond the physical location and limited duration of an event.
3D & Unreal Studios
Add browser-delivery possibilities to suitable existing 3D and real-time projects.
MODULAR BY DESIGN
You Don't Need Everything
More functionality does not automatically create a better experience.
A focused property presentation may require free exploration, information hotspots, a few strong sales actions and a responsive mobile alternative.
Another project may require a larger environment, multiple areas, custom interactions and deeper integration.
The objective is to select the functionality that supports the customer journey rather than filling every project with every available feature.
NEED SOMETHING DIFFERENT?
KLICK3D Is Not Limited to This List
The capabilities shown on this page describe the types of functionality that can form part of KLICK3D projects.
They are not intended to define the limit of every possible project.
Where there is a clear commercial or communication reason for a particular function, we can assess whether it can sensibly be incorporated into the experience.
Tell us what you want the visitor to be able to do — not what you think the software feature should be called.
That gives us a much better starting point for designing the right solution.
SEE THE CAPABILITIES IN CONTEXT
Experience KLICK3D
Feature lists explain possibilities. Demonstrations show how they feel when they are combined into an experience.
Explore the KLICK3D demonstrations and see different environments, navigation approaches and applications for yourself.
YOUR PROJECT
What Do You Want People to Be Able to Do?
You do not need to select features from a technical checklist before talking to us.
Tell us what you are presenting, who needs to experience it and what you want them to understand or do.
We can then determine which KLICK3D capabilities are appropriate.
EXPLORE FURTHER
