CHG PRICE GUIDES | 02

Business Strategy & Intelligence

Turn questions, opportunities and uncertainty into informed commercial action.

Sometimes the problem is not a lack of ideas. It is deciding which idea deserves attention, what the opportunity is really worth, who the market is, how to position it and what to do next.

Better decisions start with better questions.

Businesses rarely suffer from a shortage of possible things they could do.

The harder questions are: What should we do? Who should we target? What should we sell? How should we position it? Is the opportunity commercially viable? And what should happen first?

CHG combines commercial experience, structured research, AI-assisted analysis and practical business judgement to help turn possibilities into actionable options.

Strategy should lead to action. The objective is not to produce impressive reports that sit unread. Research and intelligence should help you identify opportunities, reduce uncertainty, make decisions and determine practical next steps.

Understand the opportunity before committing the resources.

We can approach a commercial question as a sequence: define the objective, investigate the evidence, assess the options and turn the findings into action.

01

Define

Establish the objective, problem, opportunity or decision that actually needs to be addressed.

02

Research

Gather relevant market, customer, competitor, company and opportunity intelligence.

03

Evaluate

Compare the available routes, constraints, commercial potential and practical implications.

04

Act

Convert the findings into priorities, positioning, outreach or an implementation plan.

Buy the level of clarity you need.

Start with a focused question or commission deeper research and strategic support where the value of the opportunity justifies it.

01

Business Strategy Session

A focused discussion designed to clarify a business problem, opportunity or commercial decision and identify practical next steps.

Business direction · Opportunity review · Commercial problem solving · Priorities · Next steps

Guide Price: From €250

Solution Ref: CHG-BSI-STRATEGY

Discuss Your Objective →
02

Opportunity Assessment

A structured first-pass assessment of a commercial idea, market opportunity, product, project or potential new revenue stream.

Opportunity definition · Market logic · Revenue possibilities · Constraints · Recommended next investigation

Guide Price: From €350

Solution Ref: CHG-BSI-OPPORTUNITY

Assess an Opportunity →
03

PBB | PROVE Before Build™

Test the commercial logic of an idea before committing substantial time, development resources or capital to building it.

Proposition testing · Demand assumptions · Customer definition · Offer design · Minimum proof route

Guide Price: From €500

Solution Ref: CHG-BSI-PBB

Prove the Idea First →
04

Market Intelligence Report

Focused research into a market, sector, location, customer group or commercial opportunity to support a real business decision.

Market landscape · Trends · Competitors · Customer groups · Opportunities · Risks · Source research

Guide Price: From €750

Solution Ref: CHG-BSI-MARKET

Define Your Research Question →
05

Competitor & Positioning Intelligence

Understand how competing businesses present themselves, what they offer and where there may be space to differentiate your proposition.

Competitor review · Offers · Pricing signals · Messaging · Digital presence · Positioning gaps

Guide Price: From €500

Solution Ref: CHG-BSI-COMPETITOR

Investigate Your Market →
06

ICP & Customer Opportunity Mapping

Define the organisations or people most likely to need, value and buy what you are offering.

Ideal Customer Profile · Customer segments · Buying motivations · Problems · Outcomes · Outreach priorities

Guide Price: From €350

Solution Ref: CHG-BSI-ICP

Identify Your Best Customers →
07

Offer & Commercial Positioning

Turn capabilities, expertise or technology into an offer that a prospective customer can understand and evaluate.

Offer structure · Outcome positioning · Packaging · Pricing logic · Customer language · Calls to action

Guide Price: From €500

Solution Ref: CHG-BSI-OFFER

Strengthen Your Offer →
08

iMOD Commercial Framework

Structure a commercial opportunity around four connected questions: who is the customer, what is the message, what is the offer and how will it be delivered?

ICP · Message · Offer · Delivery · Commercial alignment · Action planning

Guide Price: From €750

Solution Ref: CHG-BSI-IMOD

Structure Your Commercial Route →
09

Commercial Research Sprint

A concentrated research project built around a specific commercial question, market, opportunity or customer objective.

Deep research · Company identification · Opportunity mapping · Contact intelligence · Findings · Recommended actions

Guide Price: From €1,250

Solution Ref: CHG-BSI-RESEARCH

Commission a Research Sprint →
10

Strategic Roadmap

Convert a business objective into a structured sequence of priorities, actions, dependencies and commercial milestones.

Objectives · Priorities · Action sequence · Resources · Dependencies · Milestones · Review points

Guide Price: From €1,500

Solution Ref: CHG-BSI-ROADMAP

Build Your Roadmap →
11

Digital Intelligence Project

Use public digital information, structured research and AI-assisted analysis to investigate companies, markets, opportunities or commercial relationships.

Digital research · Public-source intelligence · Company mapping · Relationship discovery · Opportunity identification

Guide Price: From €1,000

Solution Ref: CHG-BSI-DIGINT

Define an Intelligence Project →
12

Bespoke Strategy & Intelligence Project

For opportunities that do not fit neatly into a standard package, we can define a project around the commercial outcome you need.

Bespoke research · Strategy · Commercial analysis · Opportunity development · Decision support

Guide Price: From €1,500

Solution Ref: CHG-BSI-BESPOKE

Tell Us the Objective →

You don't need to know which service you need.

Start by telling us the decision you are trying to make or the outcome you are trying to achieve.

“Is this idea commercially viable?”
“Who should I be selling to?”
“How big is this opportunity?”
“What are my competitors doing?”
“How should I package this?”
“How should I price or position it?”
“Which opportunity should I pursue first?”
“I know what I want to achieve — but not how.”

More intelligence.
Not less judgement.

AI allows research, comparison and analysis to be performed at a scale and speed that was previously impractical for many smaller businesses. Human experience remains essential in deciding what the information actually means commercially.

01

Human Objective

Start with the real business problem, not the technology.

02

AI-Assisted Research

Use modern tools to investigate more information and possibilities efficiently.

03

Human Review

Test findings against commercial reality, context and experience.

04

Action

Turn useful intelligence into something that can actually be done.

What do you want to achieve?

You may not need a strategy report. You may need one answer, a piece of research, a better offer, a list of prospects or a route from an idea to its first customer.

Describe the objective first. We can then identify the most appropriate route.

Tell Us What You Want to Achieve →

A useful answer may be worth more than a large report.

CHG strategy and intelligence work can range from a focused commercial session to a deeper research, positioning or strategic project.

The scope should reflect the importance and complexity of the decision — not the amount of paperwork we can produce.

Prices shown are guide starting prices unless expressly stated otherwise. Research depth, market size, number of companies or competitors, languages, source requirements and deliverables may affect final scope and price.

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